We put the reuse in reduce, reuse, recycle.
What sets us apart is our unwavering belief in the power of collaboration. We understand that achieving true sustainability requires a collective effort. That’s why we collaborate closely with partners, customers, and stakeholders, each playing a vital role in crafting a future where waste becomes a thing of the past.
Trusted by:
what makes us different
the Bold codes
we live by
Mission-driven
Addressing climate change by reducing waste and emissions is our north star. Every decision we make aligns with this value.
Optimistic
The Future is ours to create and we endeavor to create a healthy, waste-free world. An optimistic, collaborative approach underlies our work internally and externally.
Mindful
Reuse is the act of conserving existing resources. We strive to operate in a manner that recognizes the value of all resources we utilize.
Accessible
Reuse is for everyone. We acknowledge our shortcomings in providing all communities with access to our service but commit to finding opportunities for improvement in collaboration with our partners.
Health-First
We are obsessed with keeping our partners and customers safe when choosing reusables. We are proud to be leading the reuse industry with policies and procedures that align with global food manufacturing compliances.
Collaboration
Reuse is a collective solution that requires multi-stakeholder involvement to be successful. We love working with our partners to change the world through reusables.
get to know us
Bold is Our people
At Bold Reuse, we’re not just thinkers; we’re creators and innovators. Our team of passionate individuals is at the forefront of redefining the future of packaging values. We embrace creativity, foster ingenuity, and consistently challenge the status quo, always striving to set new industry standards that elevate sustainability to new heights.
CO-FOUNDER & CEO
Jocelyn Quarrell
Jocelyn Quarrell, is a reuse and sharing systems expert with 15+ years of experience building and scaling access to sustainable services that enable humanity to greatly reduce our impact on the planet, primarily in the transportation and waste reduction industries. As CEO of Bold Reuse, Jocelyn leads a diverse and inclusive team of innovators and changemakers who are reimagining the future of packaging. She thrives as a collaborator working with stakeholders across industry, government and advocacy groups to develop mutually beneficial programs and relationships that enable positive change. Jocelyn is recognized as a 2023 Portland Business Journal 40 under 40 awardee.
Prior to co-founding Bold Reuse, Jocelyn worked with Alta Bicycle Share to launch bike share systems in New York City, Chicago, Chattanooga, Columbus and San Francisco. She also worked with Zipcar, first in their corporate customer success department and then later supporting member acquisition efforts for their Portland field office in 2010, when the company became the world’s largest car-sharing service.
Jocelyn’s professional experience also includes serving as the President of the Board of Directors for the Oregon Timber Trail Alliance, an organization dedicated to increasing access to Oregon’s premier backcountry thru-trail, and as a member on the City of Portland’s Bicycle Advisory and Off-Road Cycling Master Planning committees.
CO-FOUNDER & CRO
Heather Watkins
Heather Watkins, CRO at Bold Reuse, propels tech startup growth. Leading Marketing, Sales & Finance, she fuels a waste-reducing mission. Her family’s wastewater background fuels her sustainability passion. She solves climate change via business, aligning with visionary companies.
Prior to Bold Reuse, Heather ran a consultancy, serving startups like Contentful, Iterable, OpenGov, and OpenInvest. Heather’s experience also includes roles as an early employee of Marketo, which went public in 2013, and Optimizely, which was acquired in 2020. At Impossible Foods, she drove B2B growth, addressing food sustainability. She also sits on the Board of the Rebuilding Center, a non-profit organization that aims to make reuse and repair affordable for all, reduce waste, and make the best use of our planet’s limited material resources.
Where we are
Bold Cities
Be bold, reuse, and together we can build a world that is healthier, more sustainable, and more equitable for all. Join us on our mission to end single-use waste.
