Upcoming
The first venue-specific reuse benchmark — millions of cycles, fan surveys, and operator data from NFL, MLB, NBA, NHL, and MLS programs, in one report.
Heather Watkins
Host
Mya Manibusan
Co-Host, Marketing Manager Bold Reuse
Most venues are making reuse decisions without reliable data. The 2026 Reuse Benchmark Report changes that.
On July 30, we're walking through our comprehensive, venue-specific dataset on reuse program performance, drawing on millions of reuse cycles, on-site fan surveys, and operator data from active NFL, MLB, NBA, NHL, and MLS programs across the United States.
You'll leave with a clear picture of what return rates, fan experience scores, and operational outcomes actually look like at scale and what separates programs that hit those numbers from those that don't.
Who should attend: sustainability managers, operations leads, and foodservice and hospitality decision-makers at sports and entertainment venues.
How reuse programs perform across NFL, MLB, NBA, NHL, and MLS venues — return rates, fan experience scores, and operational benchmarks drawn from millions of verified reuse cycles
What the data says about fan behavior and satisfaction: on-site survey findings on how reuse affects the fan experience and what drives high return rates
How to benchmark your own program, or build the business case for launching one using verified, venue-specific operator data
What separates programs that scale from those that stall: the operational, logistical, and partnership factors correlated with top-performing reuse programs
Live Q&A