2026 Annual Report · Free Download

The Data Is In.
Reuse Works — and
the Numbers Prove It.

Verified data from real NFL stadiums and major entertainment venues. Fan satisfaction, operational performance, financial returns — all in one free report designed for venue decision-makers.

75%

Fan Satisfaction

Rate reuse 8–10/10

100%

Operator Endorsement

Would recommend to peers

71%

Hit Viability

return rate threshold

$250K

Max Sponsorship Value

Unlocked by one venue

The 2026 Reuse Benchmark Report consolidates verified data from active reuse programs at NFL stadiums and major entertainment venues across the United States.

What's Inside the Report

Reuse is better for the fan experience — and for your bottom line.

The 2026 Reuse Benchmark Report is the first of its kind to arm venue leaders with a comprehensive, venue-specific dataset, drawing on millions of reuse cycles, on-site fan surveys, and a structured operator survey across NFL, MLB, NBA, NHL, and MLS venues.

Sections 01

Fan Experience Data

Satisfaction scores, preference data, and what fans say about reuse at real venues.

Sections 02

Venue Operator Insights

Team sentiment, integration timelines, and return rate performance over time.

Sections 03

The Financial Case

Cost comparisons, savings data, and sponsorship revenue opportunities.

Sections 04

Strategic Integration & Roadmap

From pilot program to industry leadership, with a proven path forward.

Why Reuse. Why Now.

Venues committed to protecting their investment and creating sustainable ways to reduce single-use materials now have definitive proof that reusable packaging solutions deliver real value, for fans, for operations, and for the bottom line.

-Why reusable cups are the best solution for your venue's goals

-The major operational and sustainability benefits of the switch

-Real examples of brands leading with reusable packaging

-Guidance on getting started or deepening an existing program

-Why reusable cups are the best solution for your venue's goals

-The major operational and sustainability benefits of the switch

-Real examples of brands leading with reusable packaging

-Guidance on getting started or deepening an existing program

“This sector is doing something Upstream has long believed was possible: catalyzing community-wide reuse systems that begin to dismantle the packaging determinism baked into our built environment.”

Crystal Dreisbach

CEO, Upstream

Verified Operator — 2026 Report Participant

Ready to get started?

Schedule a call with our team today to learn how BoldReuse can work for your venue — or download the 2026 Benchmark Report to start building your business case.

Get in touch

We’re a full-service reuse platform. From strategy to full-scale operations, we’re here to help you eliminate waste.

Demo Video

Solutions

For Sports & Entertainment

Case Studies