May 28, 2026

MASON, MI / PORTLAND, OR — America’s beloved SOLO® brand and Bold Reuse, the premier reusable service operator in U.S. sports and entertainment, are partnering to launch a reusables program in Michigan using SOLO’s reusable cup line.

The partnership makes reusable drinkware another sustainable option for Michigan stadiums and arenas, festivals and fairs, restaurants and concessionaires and corporate campuses. The program offers reusables cups, a simple recovery system, and no added burden on venues or guests.

"Reusables have become the expectation at the best venues and events,” said Jocelyn Quarrell, CEO and Co-Founder of Bold Reuse. “What we're building in Michigan goes further than any single event. We're creating the infrastructure for an entire region to make the shift, and SOLO is the ideal partner to help make that happen."

Kimberly Healy, Senior Vice President SOLO Brand, said, "We're excited to partner with Bold Reuse to offer a comprehensive system that helps venues and companies meet their sustainability goals. SOLO designs iconic, trusted products that fit how people gather, celebrate and enjoy their food and drinks. Reusable cups in conjunction with a recovery system adds to our portfolio of solutions to meet the needs of every customer."

How It Works

For this initiative, SOLO® provides branded reusable cups and return bins. Bold Reuse manages the complete back-end system: distribution, collection, washing, and replenishment. Venues pay a fee for the management of the program.

Launching This Summer Across Michigan

The reusable cup program kicks off this summer at two high-profile anchor events, with a growing slate of Michigan venues and events planned through the rest of 2026:

● Taste of Ann Arbor (May 31, 2026): Ann Arbor's signature food festival on downtown Main Street

● NASCAR Cup Series (June 4-7, 2026): Michigan International Speedway in Brooklyn

The partnership also extends beyond Michigan to the NASCAR Cup Series at Chicagoland Speedway (July 3-5, 2026) in Joliet, IL, as the program expands its Midwest footprint.

A Better Experience. A Better Standard.

According to Bold Reuse's 2026 Reuse Benchmark Report, 72% of fans want reuse at every venue they visit, and 100% of venues would recommend implementing a reuse program to their peers. Independent research consistently shows reusable cup systems generate a fraction of the carbon footprint of single-use or compostable alternatives. The data is clear: reuse is not a trade-off. It is a better experience, it’s better for the

environment and fans expect it. 

Venues Interested in Joining

SOLO® and Bold Reuse are actively welcoming venue and event partners across Southeast Michigan and the broader Midwest. Any venue interested in bringing a fully managed reusable cup program to their guests can get started at boldreuse.com/solo-michigan-launch.

ABOUT SOLO®

From party cups and paper goods, takeout containers and to-go drinks, and now reusables with recovery systems, SOLO® gives people the freedom to enjoy food & drinks wherever they are. Back yard or center stage, down at your corner coffee shop or in the drive-thru — SOLO is in the middle of every moment.

ABOUT BOLD REUSE

Bold Reuse (Green Options PBC) is the largest reusable serviceware operator in U.S. sports and entertainment, operating across six markets in the US. The company provides a fully managed reusable cup service, including logistics, washing, and impact reporting to venues, teams, and operators committed to eliminating single-use waste. For more information, visit boldreuse.com.

Media Contacts Bold Reuse: press@boldreuse.com | SOLO: Dart.Communications@dart.biz

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